How to Build a Target Employer List
The following post explores the topic of how to build a target employer list for job seekers.
Building a list of companies you’d like to work for is a proactive strategy. Instead of visiting large job boards like Indeed with lots of traffic (i.e. competition) – why not skip the middlemen and go directly to the source?
Read: Understanding Your Resume’s Audience
Related: Companies Headquartered in My City
Take control of your job search by reducing your reliance on large job boards! Tailor your approach by identifying specific companies while uncovering unique opportunities in the process.
Here are some of the best ways to explore new companies and build your target employer list.
Glassdoor
Glassdoor is one of the most popular resources for exploring new companies. The site offers a behind-the-scenes look at organizations through firsthand accounts from current and former employees.
Google Maps
Google Maps is not just for navigation; it’s a powerful tool to discover new companies and potential employers. By exploring local business areas, you can identify companies, read reviews, and gather valuable information to expand your target employer list.
LinkedIn isn’t just about individuals; companies have their own dedicated “company pages.” Get curious about what’s out there and leverage LinkedIn’s company pages to discover new companies you never knew existed.
Industry Reports and Publications
Tapping into industry reports and publications is a great way to discover new potential employers with aligning values and goals. By immersing yourself in industry knowledge, you’ll gain a better understanding of potential employers and their positions within the market.
Chamber of Commerce
Your local Chamber of Commerce’s website is a perfect resource for finding potential employers wherever you live. Simply run the following Google search {your city, state} + ‘business directory’ and you should find some helpful results of companies in town.
Look Around Town
Hop in the car and drive around town to spark your curiosity of potential local employers. Then, simply visit the careers page on each company’s website to find their latest job openings.
Do Industry Research
Researching recent investments by private equity, venture capital, and angel investors offers insights into emerging trends and growth areas. This strategy should spark ideas while also helping identify potential employers positioned for success in dynamic industries.
In Conclusion
Building a targeted employer list means taking a deliberate step toward aligning your values with prospective companies. In today’s dynamic job market, curating a list tailored to your professional journey is key to improving your odds of job search success.
About the Author: Doug Levin
