• https://thearf.org/
• membership@thearf.org
• 432 Park Avenue South, 4th floor, New York, NY 10016
• (212) 751-5656

Year Founded: 1936

Description:

Advertising Research Foundation (ARF) is a membership-based professional organization dedicated to advancing the measurement, analysis, and application of advertising and marketing research. Membership is open to professionals involved in audience insights, media measurement, consumer analytics, and marketing effectiveness across agencies, brands, and research organizations. Common member roles include market research analysts, data scientists, media analysts, consumer insights managers, marketing analysts, research directors, brand strategists, and measurement specialists.

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